Right now, you probably might have started building your brand, improving your products, and creating a website. So you may be wondering, what comes next on my to-do list in brand building?
Here’s where things get technical and exciting. People use search engines like Google, Yahoo!, Bing and many more for information. As a brand, one of the best long term digital marketing strategies to invest in is Search Engine Optimization or SEO. How would you feel about seeing your website on top of the search results for search engine giants like Google?
There are only a handful of companies in the Philippines that offer extensive SEO. And if you still need a little convincing, check out these five ways on how SEO can help your brand, big or small:
1. Increase your audience reach
Keywords play a big part in the SEO-game. This allows a brand to be more searchable using words related to it, allowing users to be directed to their website, social media pages, and even blog articles and reviews. For example, a person traveling who types in: “Private resort, Port Barton San Vicente”, is likely to come across a resort called Inaladelan Island Resort because the website is optimized for the key phrase and is already ranking on the first page.
Remember: a website that is within the first few pages of the SERP (Search Engine Results Page) are more likely to get traffic because they are deemed more credible (and on the user’s side, who would want to check the endless search results on Google? I know I don’t!)
2. Provides higher credibility for your brand/business
Your business/brand will be perceived as more credible when you are part of the top ranking websites in their online searches. This would encourage your customers to believe in your brand and buy from your business more. The customers are most likely to check out your website and be encouraged to purchase your products and services once they see you on top.
3. Likely to increase sales through leading the audience to a store/business
Once you have a strong online presence through the use of SEO strategies, you’ll be able to lead your target audience to visit your stores, shops, or business. By leading them to visit your stores, shops, or business, it will most likely lead to an increase in product or service sales.
4. You will have a user friendly website
A few of the many aspects that your website will be considered as user friendly is based on how fast your website loads, how easy it is to go though, and whether it is mobile friendly. Once you improve the user experience of your existing website, you are most likely to see an increase in conversions and an overall ranking increase in the search engines you are discoverable on.
5. Put your brand ahead of the competition
As you incorporate SEO and other online marketing strategies to your business, you will be a step ahead of your competitors who have not yet used the SEO strategy in their own businesses.When you improve your SEO strategy, it is your goal to be on the first page of a google search as much as you competitors may be. It is ideal to start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. This is so you can know how to improve your SEO strategy to put you ahead of competition.
Keep in mind that incorporating SEO in your business is a work in progress and results won’t come overnight. It is a good practice to start as early as now for you to be able to constantly watch over your progress and development on your website.
Be patient, persistent and thorough and you’ll definitely get where you want your brand to be.
And if you want to invest more – companies like us who specialize in digital marketing services like SEO can help you start your journey.
Read: 6 Tips on Starting a Business by The Scoop Asia’s Girl Bosses