Starting a business can be stressful, especially if you don’t know where to begin. With businesses popping up left and right because of the convenience e-commerce and online transactions, it’s common to wonder, “How do I start?”. What steps do I need to take? We know that it can be overwhelming and difficult to grasp in the beginning, but you will be able to get a hold of it when you level up your business by building your brand. It is highly important to build a solid and good foundation for your company by starting with the 3 basic B’s of starting a business which are; brand, branding, and brand identity.
So, what is a brand anyway?
Brand is who you are as a company. It usually brings out the emotional connection between the consumer and the company. Through your brand, people will find the meaning attached to your organization, product, or service.
Logo = Branding
Contrary to common belief, branding is what you do to create an image for your brand. These are the actions you take to make sure that the way your target audience perceives your brand is in alignment with the way you want to be perceived. It is done mainly through advertising campaigns that are designed to have a consistent theme. With this, remember that consistency is key to a better brand building for your business.
Where does design come into play?
Brand identity is all the elements that you create to communicate your brand to your audience. These are your logo, tagline, colors, business card, and website. These elements can be used to tell your story as well as engage your audience about your brand in a meaningful way.
It is important to build your brand for your business to thrive and succeed. With the three building blocks of brand development, you are surely on your way to reaching success for your company. And while it feels fulfilling to build your brand on your own, from the tangible and intangible, there are places that can help you build it while you focus on developing your business. If you have that thought of wanting to start your own business and building your brand, take action and do something today. You’ll never know what tomorrow will hold unless you try.